What is it and why does it matter? 

To put it simply, embroidery digitizing is the process of converting  artwork into a digital file using a software that allows embroidery machines to understand the needle’s path. This process is not automated and in fact, great digitizing is considered an artform if done correctly. Most embroidery machines have software of their own allowing us to control their functions while reading instructions from a file that has been digitized.

Embroidery machines are not able to read the same types of files as your computer can, so you have to digitize your logo in a way that the machines can understand before they can do their job. From a digitizer’s perspective, that usually means taking a JPG or PNG file of a customer’s company logo or artwork and converting into an embroidery file. The embroidery file type is determined by the type of embroidery machine you will be using.

So what? 

Digitising is like painting - each digitiser will approach the same design slightly differently, many embrodiery companies do not digitise your design in house, once you pop in with your logo - its sent off (often overseas) to the cheapest bidder where a 'professional' digitiser converts the logo to stiches. 

Poor digitising creates poor embrodiery, and in almost every case we see of substandard embrodiery it can be fixed with decent digitising and aprofessional well set up machine. 

The Blackdown difference

At Blackdown Clothing we have digitising software right here in Devon, minor tweaks that make the differnce between good and awsome can be done in house with the click of a mouse, we can try new things, experiment and improve yor logo over and over again if we need to to get it perfect before it goes near a garment.